Why Rasm by Muskaan

Rasm was established with the conviction that the textiles made by Banarasi artisans were some of the finest in the world. Through innovation, operational effectiveness, high-quality standards, and a well-thought-out business model that embraces artisans, a distinctively Indian brand will firmly establish itself on the world map of exquisiteness.

Rasm By Muskaan distinguishes itself from the market by the values that laid the foundation for the brand to thrive today. Firstly, Rasm aims to open the universe of authentic Banarasi Textile to the viewers which is primarily achieved by exposing them to the thousands of unique designs and art pieces we have as our Banarasi collection that our customers can choose from and in-process immerse themselves in the history and culture of our timeless city.

Secondly, Rasm believes that the most integral part of celebrating Banarasi handloom is to cherish its authenticity and the brand takes pride in its quest of informing and educating the customers about the core differentiating factors, the techniques of weaving and the patterns that segregates a culturally accurate Banarasi from other ‘wannabes’ in the market.

Lastly, Rasm firmly believes that getting a Banarasi is different from regular apparel shopping, rather it can be seen as an experience of its own that urges the customer to invest emotionally in the process. The only way to give the customers this wholesome experience is to implement the human touch in every stage and that is what Rasm By Muskaan delivers. From communicating with the salesperson in the retail store from your couch via video shopping to interacting with like-minded fashion enthusiasts on the sister society platform or even communicating with the founder, Muskaan, directly, the customers never feel isolated throughout their ‘Banarasi’ experience.