Our Authenticity - Rasm by Muakaan

Rasm is the creation of a culturally passionate and inherently artistic individual from a long-standing Banaras-based family who fervently believes in the potential, allure, and lasting legacy of Banarasi craft heritage. Muskaan left her established global career in the world of fashion and organised her homecoming with the sole purpose of finally realising her nascent childhood dream of showing off the eternally elegant Banarasi handloom in all its glory to the world at large and communicating the idea of Handcrafted Elegance Traversing Throughout The World From The Nooks Of Banaras She founded Rasm with the intention of creating an international, yet steadfastly Indian artisanal brand that honours genuine Banarasi textiles and the wonder weavers who have preserved this exquisite skill for centuries. Authenticity being the part and parcel of Muskaan’s dream brand - that is the world of Rasm, she always prioritized the skilled artisans who use traditional techniques and have a deep understanding of the craft. Muskaan understood that a brand that values authenticity ensures that the weavers are remunerated fairly for their work and that their work is respected and appreciated. Understanding the importance of creative freedom that must be offered to the weavers, Rasm By Muskaan values the original designs that reflect the weaver's individuality and the brand's aesthetic. The brand also ensures that the sarees are handloom woven, using only the finest quality threads, and that they are produced in a sustainable and ethical manner.

Muskaan left her established global career in the world of fashion and organised her homecoming with the sole purpose of finally realising her nascent childhood dream of showing off the eternally elegant Banarasi handloom in all its glory to the world at large and saying "From Banaras, with Love".

She founded Rasm with the intention of creating an international, yet steadfastly Indian artisanal brand that honours genuine Banarasi textiles and the wonder weavers who have preserved this exquisite skill for centuries.